Today’s marketers have a rich mine of information about how the public perceives their brand posted across the internet. Yet, trying to track down and understand this information and then translate it into usable data is too laborious for a human team. Consequently, marketing analysts have turned to machine solutions to gauge the sentiment of what customers are saying on the web. What factors should a marketing analyst consider to choose a sentiment tool that fits their firm’s needs? What Is Sentiment Analysis? Sentiment analysis is a subset of text…
Sentiment Analysis: How to Find Software That Understands Emotion
