In physical retail, visual merchandising is a time-tested and proven marketing approach to attract customers and retain their attention. Generally, physical retail involves strategically positioning your products in a way that customers and passersby are tempted to walk into your store. They include the good old window displays and the new technology-aided in-store displays. According to experts, visual merchandising provides the ultimate way to create a unique brand identity and give your customers a seamless and satisfactory shopping experience. However, shopping behaviors have evolved, with the most notable change being…
THE RISE OF RETAIL DIGITAL SIGNAGE
